![]() It’s hard to believe that SnapTravel has amassed $1 million in hotel bookings using Facebook Messenger. Hence the bot replies with a list of possible available options. It merely demands the user to share some necessary information like desired destination, travel dates. No other app would have implemented Facebook Messenger in such an intelligent way, as SnapTravel did. ![]() Let’s have a close look at the SnapTravel which has utilized Facebook Messenger to work in cool ways. It is the right place where you can spot for more questions and build re-engagement with your customers. With the help of integrating messaging, you can allow customers to communicate with your business on their terms. Be it lead generation, customer service or content marketing, the chatbots can help companies increase efficiency with more personalized customer experience. Since the use of conversational commerce has paved the way for more direct relationships between brands and their customers, a variety of businesses have taken advantage of this technology in innovative ways. Like WeChat, Facebook Messenger launched chatbots in 2016 and now has more than 10,000 active bots. It focuses on using different factors such as segmentation, past user behaviour, smart algorithm and other data points to send personalized deals so that they can convert and keep the customers loyal. Facebook Messenger can help you segment your audience based upon what they do and then target the different chat blasts to different segments of your audience.ĭo you think that technology has ever fulfilled every human expectation? Not correctly, but it can smartly use data and automation so that you can create an intelligent, emotional connection with customers. Facebook Messenger marketing Chatbots always emphasize on emotionally intelligent connection with the customers. ![]() The desktop ads on Facebook have to share a large screen with tons of other ads and content.Since most of the messenger users mostly engage on mobile only and more frequently on messenger just, the Facebook messenger convert 3x to 5x better compared to Facebook desktop ads.As compared to the open rates of Facebook organic posts of 1 to 2%, the Facebook Messenger’s average open rates are 70-80%, with a 20% average click rate.Have a quick look at these insane vital stats that you need to know that affirm Messenger’s importance to your business. These stats prove that why more and more smart marketers prefer to use chatbots, as part of their marketing strategy. It makes developing a marketing strategy around Messenger critical to your business. This is the reason customers are moving away from the noise of email. “Messenger marketing can yield over 80% open rates, much more effective than email.” Hence we can conclude that it has quickly become one of the vital marketing channels. ![]() It involves using an automation software or chatbot builders to send push notifications and targeted conversions to the over 1 billion people. Since Facebook Messenger follows the same way of reaching out to customers at scale as the marketers have relied on email marketing and newsletters. That’s why Messenger Marketing has become such a phenomenon. With more than 3 billion people use messaging apps on a regular basis to communicate with friends and businesses and messaging is the most preferred channel for customer service. Since now the activity has moved to message apps. Around ten years ago, customers used to depend upon email, MySpace to chat, then Facebook and Twitter overpowered them.
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